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Opinion Columns

Image to go with the The Big Brown Baller cover storyThe Big Brown Baller



I turned the TV on ESPN
I saw the Big Brown Baller again
The one who can jump straight out of the gym
Who scores 50 points and hangs on the rim


The latest great athlete of the NCAA
The next billion dollar asset they won't have to pay
The guy that's encouraged to skip out on class
To run the 40 yard dash for university cash


The Big Brown Baller was on lots of billboards
Coke and Toyota and Walmart and Ford
I hear the "cha-ching" as the college gets paid
Just call him piano cause the boy's getting played


I'm a finance professor, so I'll ask like a geek
How can you put "students" on TV every week,
as they graduate slow, your cash flow will grow
And you never give that player a cut of the dough?


The player can't show me any stuff that he's got
But the coach told me that he just bought a new yacht
Some jewels for his cat, diamonds for his wife's ear
All owed to the fresh negroes he recruited last year


The Big Brown Baller wasn't doing so hot
His mom got evicted, his brother got shot
The NCAA came and put on the clamps
When he tried to buy groceries with his mama's food stamps


Some say that the athletes should never get paid
Free school for 10 million? Is that a fair trade?
If I were an athlete, I would most likely say
"Fck you pay me" in a Goodfellas Way


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Dr. Boyce Watkins is a Finance Professor at Syracuse University and author of “Financial Lovemaking 101: Merging assets with your partner in ways that feel good”.  He makes regular appearances in the national media, including CNN, BET, MSNBC, USA Today, and Essence Magazine.  For more information, please visit www.financiallovemaking.com or www.yourblackworld.com